POTENT THOUGHT LEADERSHIP
How do you transform a small collection of indiv-iduals into a successful local, national, regional or international service as a potent destination for thought leadership? Answer: Build good relation-ships online using Social Media.
The video below is just one good example of how one start up called Idea Paint began fully integra-ting Social Media in its marketing communications strategy to rapidly expand its reach.
While social media is an important part of a communications strategy, one doesn’t need to aspire to create a huge Coca-Cola-like presence on the social web. Instead, the goal is simply to influence the right people. If you connect with the right few people, you can really get in there and connect with thou-sands of other people.
Start with a blog website where you can publish videos, images and stories. It becomes a comunications hub for of all your social media activity. Next, use Facebook and Twitter to share any creative content published on the blog. Then, listen to, respond to, and interact with the community that your content engages.
As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits your organisation or group at every touchpoint. In the end, you will earn the attention, relationships and support you get.
THE TRIBES WE LEAD
Well-known blogger and author Seth Godin argues that the Internet has altogether ended mass marketing. The Web is today increasingly social. It is now a two-way street where interaction, listening, sharing, reciprocating, and recognising notable contributions from participants in your communities are what’s important.
The new Web has revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people like you and I the power to lead and make big changes. Godin urges us to do so.
In the video above, Godin points out, however, that some communities are so extremely niche that they could only properly flourish on the Internet. Even so, our revolutionary new connectedness has brought human culture back to its roots – tribes or groups of people mobilised around a shared interest.
This is the present and future of all web content. Get ready to seize it!